Do you have a voice you want to share with the world? Do you want to entertain and bring others enjoyment?

There are plenty of platforms where you can get your start, but the most popular one is YouTube. Even though it is sixteen years old, it is still one of the most visited sites on the internet. It’s an easy way to reach people since it’s so popular.

But getting noticed on YouTube in 2021 can be quite difficult. If you don’t set yourself apart, you’ll be lost in the expanse of content. You have to build your brand if you hope to attract a following.

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Here are some of the ways you can do that.

Produce Great Content

Before you start making videos, you need to decide what your focus will be. Once you do that, you need to make sure you create quality content your audience will love. This means that you need to spend time planning your videos.

You’ll want your videos to engage your audience and be memorable. Find something unique that sets you apart from all the other videos they could be viewing.

Build Your Brand With Instructional Videos

Instructional videos are some of the most popular types of videos on YouTube. Think about it – have you ever gone to YouTube to learn how to do something? A reason so many people go to YouTube to learn how to do things is that they can watch someone explain and execute different things.

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Instructional videos are a great way to grow your audience. When you make these videos, it’s great to provide the best information.

Beyond that, you want to make it enjoyable for the person watching. If you have more videos that can help, you may find yourself with a new subscriber.

Use Keywords

Create content that focuses on keywords that are searched often but aren’t competitive. This means that you’ll want to tag your videos with keywords other people aren’t using. Using a keyword that lots of other people use means your video could get lost among the others.

Finding the right keyword will take time and research. You should do this before you create your video. It’s easier to create a video around your keyword than to find a good keyword to fit your video.

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Make Your Channel Visually Appealing

If you want potential subscribers to take you seriously, you have to look the part. Creating a look is one of the basic elements of brand building. Creating a look for your channel will allow you to establish your identity and help people recognize your brand.

Make a YouTube banner that tells people what your channel is about. Experiment with different colors and designs for your channel to make it stand out. Draw them in with your look, and keep them with your content.

A Resource for Your Life

Content creators are a dime a dozen these days, but you can take your first steps towards being one with staying power. To build your brand, spend time on your content, draw them in with your look, get them to subscribe through instructional videos, and use non-competitive keywords to reach more people.

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